At UK Meds, the content we produce is designed to inspire confidence and trust, which is why we feel it is important to share with you exactly how our content is created.
When you’re searching for answers to questions online, it can be hard to know whether what you are reading is 100% accurate and reliable, especially if it relates to health conditions, medical treatments and other health-related topics. One source may tell you there’s nothing wrong, whereas another may advise you to visit a doctor as soon as possible.
This is why we feel it is important that you have access to advice that is easy to understand, and gives you the answers that you want when you need them the most. Our content is written and reviewed by medical experts who are not only knowledgeable in their field, but also have a duty of care for those reading our content.
We want you to feel confident in the information that you are reading, without it scaring you. Our aim is to provide you with the information you need in a simple way, based on the latest research and most accurate information available, to empower you to take control of your own health.
We like to think of ourselves as a partner in your healthcare journey. A partner that helps you to get the answers you need in the moments that really matter, helping you to make informed decisions and actionable choices. Last year alone we assisted 2.4 million users in finding the answers to questions they were searching for online.
The mission of the content we produce is to help you make the best choice for your health, whenever you need reliable, trustworthy advice.
Our Content Integrity Promise
The content produced by UK Meds is put through a rigorous review process that involves medical professionals such as doctors and pharmacists regulated by the GPhC. This ensures that our content is of the highest quality possible whilst remaining reliable and trustworthy.
Our content is written by humans, for humans. Whilst we may utilise artificial intelligence tools to help produce content, the medical content we publish will always have a final sign-off from a human expert to ensure its accuracy.
The UK Meds Tone of Voice
We like to think that the tone of voice that we use is informative, friendly and personal. When we write our content, we write it from a patient-first perspective. We want you to rest assured that if you are reading content produced by UK Meds you are getting the most reliable, accurate information available. We hope that our tone of voice offers an understanding of the health condition that you may be facing and wants to know more information about.
We want you to think of us as that one friend you can always turn to when you need honest, trustworthy advice about your health.
Inclusive and Diverse Voices
We want everyone who reads our content to feel full confidence in the advice they are receiving, regardless of their age, gender identity, sexual orientation, religious beliefs, cultural background, geographic location, body type, physical or mental ability and life experiences. This is also the case when it comes to the topics we cover. We will not shy away from covering health conditions that affect a diverse audience on all the forms of media we use. Our team is made up of the best in-house content writers and medical professionals who come from a number of different backgrounds and experiences.
Our Editorial Content Team
Our content is crafted by a highly-skilled and experienced team of content experts who are always striving to ensure that each piece of content is:
- Accurate and easy to understand
- Well-researched and sourced
The information in our content is backed by a combination of authoritative sources, expert medical opinions and insight, forward-thinking content writers and thorough fact-checkers. The team is united in ensuring that the health and wellness-related content that they create is reliable, easy to find and factually accurate. From topical subjects related to current news and trends to evergreen topics, UK Meds hope to provide you with insight and knowledge to keep you well-informed in the field of health and wellbeing.
Subject-Matter Expert Writers and Reviewers
Our content writers and team of expert medical reviewers combine their wealth of knowledge and professional experience alongside a high level of awareness of topical subject matter to deliver complex information in an easy-to-digest, unbiased, informative manner.
Sources, References and Citations
At UK Meds, our content team strives to ensure that our content is based on facts, backed by extensive research and specialist sources of information. We use a broad variety of reliable, authoritative sources when we are creating our content, including:
- Healthcare Services
- Medical Regulatory Bodies
- Government Information
- Specialist Medical Websites
- Academic Institutions
- Peer-Reviewed Medical Journals
For a full, comprehensive list of sources, look for the ‘Sources’ heading at the bottom of our content pieces.
UK Meds advocate human research and proven treatments, however, we may reference animal-based research as well as experimental treatments when there are no alternate human studies available.
Earning and maintaining the trust of our patients is paramount to us, with YMYL being a key part of our content production process. YMYL stands for Your Money or Your Life. This term refers to web pages that cover topics that could potentially impact someone’s life be it their finances, their health, their future happiness or their safety.
Our Team of Medical Experts
Our team of medical professionals comprises of doctors and pharmacists who are able to provide a critical review of the content that we produce to ensure that the information we publish is current and accurate.
To make sure our content is as up-to-date as possible we regularly look to update it. Any updates are thoroughly reviewed by our team of medical professionals. It is important to note that our content will not be published on our site before it has been reviewed.
Information is constantly changing. UK Meds appreciate the importance of routine evaluations of our existing content pieces to ensure that the information they contain is as relevant, accurate and reliable as possible.
When appropriate we will update, rework or remove a piece of content following a review by our expert medical team. If you would like to suggest any amendments to a piece of UK Meds content, please reach out to us at [email protected].
Alongside being experts in their field, our team of medical professionals fact-check our work for timeliness, accuracy and relevance, using high-authority sources, references and citations.
Accuracy and Amendments
We feel accountable for the transparency of the accuracy and corrections process of our content. Accuracy is a key aspect of all content we produce. As previously stated, we regularly update our content to remain in line with the latest research and developments in the medical sector.
We are committed to remaining transparent when it comes to any edits or amendments made to our content. Where appropriate, we will inform our audience when an error has been made. By remaining transparent, we hope our audience will feel we are a go-to online source of trusted and reliable medical information. In the spirit of transparency, we invite our audience to provide comments and feedback on our content in a continuous effort to always improve.
Independence and Impartiality
At UK Meds, we aim to take an impartial and balanced approach to content writing. As a collective, our content team holds themselves accountable to a high standard of honesty and transparency.
Our content pieces may contain links to relevant medical products and treatments. All product links in our content are intended to be relevant to the topic, as well as a means of improving the UK Meds user experience. Regardless of any advice given in our content, we strongly recommend that you speak to your healthcare provider before starting any new treatment.
We aim to make all UK Meds content as unbiased, helpful, and original as possible. We do this by following our rigorous human-lead creation and review process. We do not plagiarise the work of others. We strive to provide the most comprehensive, easy-to-digest online content for a given medical subject.
Get in Touch
We love hearing what you have to say. If you would like to offer a suggestion for a piece of content that we have created, our team would love to hear from you at [email protected].